'Brand' New Adornment By TBZ - The Original

‘BRAND’ NEW ADORNMENT BY TBZ – THE ORIGINAL

India’s oldest and Mumbai’s most reputed jewellery retailer Tribhovandas Bhimji Zaveri adorns itself with a fresh brand identity.

Mumbai, 16th November 2009: TBZ-The original is set to unveil its new logo on 17th November 2009. The country’s oldest jewellery brand has undertaken this re-branding exercise with the objective of creating a fresh identity that will embrace the present and future generations.

Mr. Shrikant Zaveri, Chairman and Managing Director said, “Keeping up with the changing times has always been TBZ’s aim. The new branding comes as a major strategic decision from us to re introduce TBZ-The Original. Our new logo blends tradition with the contemporary and represents TBZ-The Original 145 year old legacy.”

A fresh identity has been forged out of the earlier logo. Each element of the new logo has been designed with a purpose and has a meaning.

1) The Flying Bird: The ascending bird conveys the rise of TBZ – The Original in creating more outlets, raising standard in designs and reaching out to wider audiences.

2) The Font: The letters are in lower case to convey to the customers the warm and friendly image of the company. It signifies the openness and approachability to our sales staff and management teams, who are always eager to interact with the customers. The boldness and thickness of the font exudes experience, expertise and confidence in delivering solid values.

3) The Colour: The colour palette of the logo is formed out of muted tones of gold and platinum signifying the roots of TBZ – The Original in the precious metal business and its commitment in providing quality jewellery products at an affordable price.

4) The Tagline: ‘The original since 1864’ is the endorsement of time to the fresh and contemporary logo. It reaffirms the faith of millions of customers, even as we provide updated global and Indian jewellery designs.

About Tribhovandas Bhimji Zaveri :

Tribhovandas Bhimji Zaveri Private Limited, presently incorporated as a company has had its beginning as a proprietary firm since 1864. It is one of India’s oldest retailers in general and is an icon in the jewellery retail industry. Its existence for decades signifies the trust reposed in a company which deals in products which are as precious as gold and precious stones jewellery, precious both in terms of value and emotion.

As the various factions of the family through the decades went their own ways and established businesses with similar names, given that this is the organization/location where the original business started it has the words TBZ – The Original in its logo.
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TBZ – The Original has six showrooms in Mumbai at Zaveri Bazaar, Borivali(2), Santacruz, Ghatkopar and Thane, Three showrooms in Andhra Pradesh at Hyderabad (2) and Vijayawada, two showrooms in Gujarat at Ahmedabad and Surat, one showroom in Madhya Pradesh at Indore and one showroom in Kerala at Kochi.

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COMMENTS :

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"TBZ's new logo is very interesting change from all caps to smaller font. Choice of the font is very neat and will have strong connect with today's generation. The new logo is a very good blend of tradition and Contemporariness."

Ranjeet Kate
Director Languages
Bennett Coleman & Co Ltd.
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Your new TBZ logo has visibility, freshness with the old bird integral part of it, giving the impression of a Company with old values changing to new ideas.

Ashok Minawala
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